BlogJanuary 8, 2019
Choosing eCommerce platform for your online store
Happy 2013 everyone! This is my first article for the new year. If one of your goals for the new year is to build an online presence for your business,...
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How to embrace innovation
This is a continuation of my previous article Why We Don’t Innovate. This was excerpted and summarized from the original article Why You’re Blind To Innovation, where the author shared...
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Why we don’t innovate
This is an interesting article excerpted and summarized from Why You’re Blind To Innovation, “Top people at leading companies often fail to respond to new innovation even as it threatens...
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Test your business idea when you don’t know your customers
I enjoy mingle with visionary people. I like their constant flow of great ideas and energy. But more often, when they see me with new ideas, they will ask, “Thomas,...
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How technology enables business model innovation
I am a strong advocate of using technology (IT to be specific) as an enabler to business model innovation. It’s important to understand that innovation is not limited to technological...
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利用 iPad 電子書，行銷商品無國界
iBooks Author 製作的電子書，除了有豐富的動畫，影片，照片文字等素材可以在 iPad 電子書平台展現。2012年4月26日，跟台灣的網絡行銷及故事行銷大師劉奶爸一起合作開課，傳授利用電子書的網絡行銷技巧與策略。 2012年1月20日，Apple 公司發表了免費的電子書製作軟體 iBooks Author 嗎？只要學會這套軟體，您或您公司的產品就能編輯成冊，行銷到全世界囉！電子書的市場在這幾年被廣泛的討論，尤其是網路書店的平均業績早已超越實體書店的情形下，接踵而來的改革正要興起！ 環保意識抬頭，紙本出版品面臨許多不利的威脅，加上實體通路的開拓對原創作者來說更是困難重重，許多作者或專家們，想好好的寫一本自己的著作，卻又不願意被出版社挑三撿四又重重剝屑，於是開始興起了自己出版電子書的念頭！ 尤其在 iPad 2 上市之後，iBooks 的電子出版品不但超越了傳統的紙本書籍，也超越了像 PDF 這類電子書單調的「紙本電子化」書籍。 更棒的是，電子書行銷術在網路行銷佔有非常大的比重，學會利用電子書來行銷您公司的產品，打響知名度，結合智慧手機 APP，讓您的行銷手法更上一層樓。
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4 simple tips when considering technology for business model innovation
Technology can play a key role in business model innovation, though most people still find it a black art when comes to the proper process of using technology to innovate...
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Even grocery store can be innovative
I came across this interview that was done by McKinsey with Coop Centrale CEO, Massimo Bongiovanni, as he explained IT’s role in the future of retailing. Cooperative Consumers Coop, better...
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Business technology: Is it your secret weapon or baggage?
Doing business in today’s rapid change and globalized environment, we no longer can just depend on ordinary business principles. We need to constantly innovate to change the way we do...
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