About Us

Hello! I am Thomas Cheah, the Principal CTO-for-hire of Procto.

I am an experienced senior technologist who has strong business sense and entrepreneur spirit. I am able to listen, analyze, enlighten and communicate technical value to partners, customers, management, to use technology to solve business problem, and grow business.

We are a team with a deep understanding of technology, strong business acumen, and passionate in problem-solving.
Supporting SME Digital Transformation

We have been the CTO of many small-medium enterprises in various industries, growing their businesses through digital transformation and strategic technology solution, ensuring their technology initiatives are aligned to their business goals and maximize their benefits over cost.

Minimizing Startup Product-Market Risk

We have also been the CTO and co-founder of many technology startups, providing our expertise not only in developing the product, but also in minimizing product market risk through rapid prototyping, minimum-viable-product design, agile development, and leveraging on other cost or time-saving technology shortcuts.

CTO is not your ordinary geek, but has strong business sense, management and people skill combined with extensive knowledge on the practical use of technology in your business.
Below is the scope of services of a CTO, either working as your technology expert to solve the challenges in your business or as your tech co-founder of new ventures. (Or see the complete scope of services.)
01.Technology Research

With 50,000+ vendors and 300+ categories in our technology database, you will find the best technology for your business. You can either choose the cheapest option, or vendor that provide the best technology at the best price.

02.Integrated Solution Design

Integrated solution means all business activities are done in a single solution. It also means eliminating double entry and reducing errors. You will get technology blueprint with a full implementation plan and low-cost/reduced schedule approach.

03.Business- Technology Alignment

More features are not always better. We help you map out the practical technology features to your business goals. By leveraging on our proven methodology of prioritization and gap analysis, you will get technology that you want at affordable prices.

04.Conversion Optimization

Visits, clicks, likes, PageRank are vanity if they don’t lead to sales. We help you to optimize conversion rate of your website, social media, online store, and email campaign, so you can maximize the chances of turning a visitor into a paying customer.

05.Agile Project Management

Agile approach of managing project focuses on frequent small deliveries. We foster continuous conversation with your programmer. You will gain greater flexibility on changes and get results sooner.

06.Sales Funnel Automation

Closing sales typically requires a series of activities done in a period of time. We develop your follow-up strategy and an automated process that will nurture prospects into your sales funnel. You will spend less time qualifying leads and focus more on closing.

07.Rapid Prototyping

Prototypes allow you to explore design alternatives, and gauge technical feasibility, and test usability of a product idea quickly and cheaply. As we develop the prototype, you will get recommendations on various time and cost saving option and design best practices.

01.Minimum-Viable-Product Design

Traditional product-centric startups learn very little about the customers and spend too much time during the development stage. Our proven MVP design techniques will minimize your development time and cost, while maximize your learning about customers.

02.Opportunities Mapping

With our extensive technology database, we help you to research on competitors, opportunities, and marketplace obstacles. You will discover gaps in the market to position your product strategically against competitors.

03.Conversion Optimization

Visits, clicks, likes, PageRank are vanity if they don’t lead to sales. We help you to optimize conversion rate of your website, social media, online store, and email campaign, so you can maximize the chances of turning a visitor into a paying customer.

04.Agile Project Management

Agile approach of managing project focuses on frequent small deliveries. We foster continuous conversation with your programmer. You will gain greater flexibility on changes and get results sooner.

05.Customer Validation

Most startups fail not because they can’t build the product they want, but because they build the wrong product. You will be guided through a systematic and proven approach to minimize the risk of building a product that nobody wants.

06.Wireframing

Wireframes allow you to evaluate overall user experience and spot potential usability problems in your product / website design at earliest possible time. As we develop the wireframes, we will work out the programming requirements for you.

07.Digital Customer Engagement

Customer acquisition is important in the early stages. In order to sustain growth, you need to retain customers. We develop your customer engagement strategy and tools to motivate recurring purchases/uses, reduce your churn rate and increase customer retention rate.

01.Technology Research

With 50,000+ vendors and 300+ categories in our technology database, you will find the best technology for your business. You can either choose the cheapest option, or vendor that provide the best technology at the best price.

02.Minimum-Viable-Product Design

Traditional product-centric startups learn very little about the customers and spend too much time during the development stage. Our proven MVP design techniques will minimize your development time and cost, while maximize your learning about customers.

03.Integrated Solution Design

Integrated solution means all business activities are done in a single solution. It also means eliminating double entry and reducing errors. You will get technology blueprint with a full implementation plan and low-cost/reduced schedule approach.

04.Business- Technology Alignment

More features are not always better. We help you map out the practical technology features to your business goals. By leveraging on our proven methodology of prioritization and gap analysis, you will get technology that you want at affordable prices.

05.Opportunities Mapping

With our extensive technology database, we help you to research on competitors, opportunities, and marketplace obstacles. You will discover gaps in the market to position your product strategically against competitors.

06.Conversion Optimization

Visits, clicks, likes, PageRank are vanity if they don’t lead to sales. We help you to optimize conversion rate of your website, social media, online store, and email campaign, so you can maximize the chances of turning a visitor into a paying customer.

07.Agile Project Management

Agile approach of managing project focuses on frequent small deliveries. We foster continuous conversation with your programmer. You will gain greater flexibility on changes and get results sooner.

08.Sales Funnel Automation

Closing sales typically requires a series of activities done in a period of time. We develop your follow-up strategy and an automated process that will nurture prospects into your sales funnel. You will spend less time qualifying leads and focus more on closing.

09.Customer Validation

Most startups fail not because they can’t build the product they want, but because they build the wrong product. You will be guided through a systematic and proven approach to minimize the risk of building a product that nobody wants.

10.Rapid Prototyping

Prototypes allow you to explore design alternatives, and gauge technical feasibility, and test usability of a product idea quickly and cheaply. As we develop the prototype, you will get recommendations on various time and cost saving option and design best practices.

11.Wireframing

Wireframes allow you to evaluate overall user experience and spot potential usability problems in your product / website design at earliest possible time. As we develop the wireframes, we will work out the programming requirements for you.

12.Digital Customer Engagement

Customer acquisition is important in the early stages. In order to sustain growth, you need to retain customers. We develop your customer engagement strategy and tools to motivate recurring purchases/uses, reduce your churn rate and increase customer retention rate.

Does your organization need a CTO?

It really depends on what is important to you. A CTO is a strategic role that can solve your enterprise challenges in various areas below.

The answer is YES if you need good answers to the questions in any of these areas.

With the rise of the Internet, CTOs started appearing in businesses outside the software industry, because every company, whether it sold printers or pet food, needed technology to gain a foothold on the Web. If your company is consistently getting leapfrogged by more technically savvy competitors, you almost certainly need a CTO to help hone your competitive edge.”

Dylan Tweney, Author of Business 2.0