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利用 iPad 電子書,行銷商品無國界

By Thomas Cheah • April 28, 2012 • Filed in: Business Innovation, Software Technology

iBooks Author 製作的電子書,除了有豐富的動畫,影片,照片文字等素材可以在 iPad 電子書平台展現。2012年4月26日,跟台灣的網絡行銷及故事行銷大師劉奶爸一起合作開課,傳授利用電子書的網絡行銷技巧與策略。

2012年1月20日,Apple 公司發表了免費的電子書製作軟體 iBooks Author 嗎?只要學會這套軟體,您或您公司的產品就能編輯成冊,行銷到全世界囉!電子書的市場在這幾年被廣泛的討論,尤其是網路書店的平均業績早已超越實體書店的情形下,接踵而來的改革正要興起!


尤其在 iPad 2 上市之後,iBooks 的電子出版品不但超越了傳統的紙本書籍,也超越了像 PDF 這類電子書單調的「紙本電子化」書籍。

更棒的是,電子書行銷術在網路行銷佔有非常大的比重,學會利用電子書來行銷您公司的產品,打響知名度,結合智慧手機 APP,讓您的行銷手法更上一層樓。

About The Author

Thomas CheahThomas Cheah is the Principal CTO-for-hire of Procto. He helps business owners and executives to innovate their business model thru strategic technology management so that they get 80% of the benefit for 20% of the cost. If you have innovative ideas but do not the technical expertise, he is your partner to validate and build your digital business models. Thomas believes that constant business innovation is increasingly important in today's business environment so that our business is prepare for rapid change of customer behavior, rising cost, and globalization in order to stay ahead (or away) of competition.

Learn more about Thomas Cheah.


Well I guess I don’t have to spend the weekend fgriuing this one out!

That insight’s pfercet for what I need. Thanks!

That’s really thkniing of the highest order


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