How to generate more leads or sales from your website?
Here are some solutions that you can consider. There is no single best solution, nor is there a “one size fits all” approach to this. You need to know what you intend to achieve, and the pros and cons for every strategy below.
Search Engine Marketing
Search Engine Optimization (SEO) consultants employ this technique is to let people easily find your website through search engines. They structure your website with the right keywords so that the search engine “thinks” your site valuable based on certain search terms, and then display it in search engine results pages. The SEO consultants do research on the keywords that people will search, and get you closer to the top in the search engine results page, which will more likely increase your site traffic and sales.
Web content writers are specialized in creating meaningful content for your website by means of article, video, photo, audio podcast, ebook, webinar, etc. Their aim is to focus on providing useful content on your website that people find it valuable, and then make them return and visit more often as well as share with other people around them. This will gradually establish your website as a thought leader in its industry, as well as build customer loyalty and brand trust.
Email marketing experts help you to build ongoing relationships with your customers by sending useful messages and updates to them by email. Since emails have been around for so long, this is probably one of the most farthest-reaching medium for getting your marketing message to reach your customers directly. But since it is also one of the most highly abused mediums, savvy experts understand that the most effective email marketing is not blasting emails out to everyone, but is to segment their customers based on their needs and interest, and then focus more on sending message to your customers that are highly anticipated, personalized, and relevant.
Social Media Marketing
Social media experts gain traffic to your website though social media sites. They will select one or two sites where most of your customers can be found. For example, Facebook and Twitter tend to have users who are fairly casual and informal, whereas LinkedIn seems to caters to users who have more of a business mindset and are typically more formal and comfortable with B2B interactions. Successful social media marketing creates contents that people would want to share and talk about. Thus, telling people how great is your product or any hard selling techniques will not work. Some social media experts engage people in discussion and then share genuinely helpful expertise and useful deals related to your brand. This will in turn boost your brand awareness and drive traffic to your website.
Other option for attracting traffic to your website is by purchasing ads on search engines such as Google, or social media site such as Facebook. Most online advertising are pay-per-click (PPC), which lets you bid on keywords relevant to your businesses and your site will appear under the “Sponsored Search” on the side or top of the search engine results page. When implemented correctly, i.e. with the right keyword selection, online advertising can attract visitors who already interested in your products and services by connecting them with at the exact moment they are searching for your products or services.
Is your website optimized for these strategies?
All these are good strategies to get more customers to come to your website. Before employing these strategies, you should make sure your website is optimized in converting them into customers. Otherwise you will waste a lot of time and money getting people visit your website, but only realized later that very little turn into your sales. If you think this makes sense to you, then our CTO can probably help you.
Or if this is not something that you are looking for, then perhaps you can try out our Innovation Scorecard Test. It can helps you to analyze and identify the most critical problems in your business, and then give you specific ideas how you can solve them and innovate further.