Articles on Digital Transformation
“With today’s savvy consumer, it’s crucial that brands focus on how to better interact with them,” that is how we opened our discussion with WeiChee Lee, CEO of CheQQme, as he joined our Hard Talk session at SME Innovation Stories #5 few weeks ago. “With today’s savvy consumer, it’s crucial that brands focus on how to better interact with them,” WeiChee urged businesses to build stronger relationships and ensure that they generate trust and meaningful engagement over time.
Interview with WHENSO Labs’ CTO: Logistics as a Brand Differentiator for Retail and E-commerce Business
Adit Rahim (Head of Corporate Communications for Sedania Innovator Berhad) interviewed Elbert Chuah (CTO of WHENSO Labs) in our Hard Talk session at SME Innovation Stories #4 (hosted by Fusionex) regarding why logistics is an essential element to deliver modern brand experience for retail sector. Many customers today have high expectations on logistics services from retailers especially those with e-commerce operations.
For many years, Effon Khoo, the CEO of Kakitangan.com, has been empowering organizations to take advantage of technology in managing people and creating an efficient work environment. He recently joined our Hard Talk session at SME Innovation Stories #3 (hosted by Talentbank) several weeks ago, where I had a far-ranging discussion with him on the evolution of people management techniques to adapt the modern working landscape in the digital age. The response from Effon was a good wake up call to many SMEs as they are still practicing people management in the industrial age that was developed 40 years ago.
Providing High Quality Customer Service through Integrated Communication Strategy: An interview with the CEO of Soft Solvers Solutions
When it comes to providing superior customer service, today’s SMEs are facing the challenges of coping with the rise of newer customer support channels such as social media, email, website, instant messaging, and phone. Soft Solvers Solutions have been promoting integrated communication strategy that will keep the support operation simple while providing customer service across multiple support channels. I had the privilege of interviewing Mohandeep Singh, CEO of Soft Solvers Solutions, during the Hard Talk session at SME Innovation Stories #2 last month. I thought the sharing by Mohandeep is timely for the SME business owners as well as customer service and marketing directors who wish to reinvent themselves for providing consistent high-quality customer service across multiple channels without incurring too much cost and overhead.