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Business technology: Is it your secret weapon or baggage?

By Thomas Cheah • December 20, 2011 • Filed in: Business Innovation

Doing business in today’s rapid change and globalized environment, we no longer can just depend on ordinary business principles. We need to constantly innovate to change the way we do business or face rivals who do so to offer superior value to their customers. Technology is an enabler for business innovation, and it’s probably the most accessible strategy to innovate the way how your business works. It’s a common myth that only large corporations and businesses that sell technologies need to innovate. In fact, in today’s marketplace, whether you are selling printers or flowers, you need to leverage on technology for honing your competitive edge, even more so for small businesses. But the question is: What technology is applicable to you? Which one is the best? Will they create more work and headaches for me?

This presentation is carefully designed for business owners who are non-tech savvy. A framework is presented to help you in your business planning process to incorporate technological elements that can innovate your business model. This will allow you to be more objective when choosing the right technology for your business.

About The Author

Thomas CheahThomas Cheah is the Principal CTO-for-hire of Procto. He helps business owners and executives to innovate their business model thru strategic technology management so that they get 80% of the benefit for 20% of the cost. If you have innovative ideas but do not the technical expertise, he is your partner to validate and build your digital business models. Thomas believes that constant business innovation is increasingly important in today's business environment so that our business is prepare for rapid change of customer behavior, rising cost, and globalization in order to stay ahead (or away) of competition.

Learn more about Thomas Cheah.


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