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利用 iPad 電子書,行銷商品無國界

iBooks Author 製作的電子書,除了有豐富的動畫,影片,照片文字等素材可以在 iPad 電子書平台展現。2012年4月26日,跟台灣的網絡行銷及故事行銷大師劉奶爸一起合作開課,傳授利用電子書的網絡行銷技巧與策略。

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4 simple tips when considering technology for business model innovation

Technology can play a key role in business model innovation, though most people still find it a black art when comes to the proper process of using technology to innovate their business model. Some people use whatever that their peers or competitors are using, which is a bit illogical if you believe your business model is unique (or should be unique) even you are in the same industry as them. Some just evaluate on the features, but they overlook how well the features are sewed together to match the business process they envisioned. What I shared below are short and concise tips that I distill out based on my experience in various projects. I hope that will serve as effective guidelines for you when considering technology in your projects.

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Even grocery store can be innovative

Coop ItaliaI came across this interview that was done by McKinsey with Coop Centrale CEO, Massimo Bongiovanni, as he explained IT’s role in the future of retailing. Cooperative Consumers Coop, better known as Coop, was Italy’s first retailer to embrace hypermarkets, in the 1980s, and then began opening even bigger superstore venues while expanding its offerings to include insurance and banking services, electricity, and prescription drugs. Throughout this expansion, Coop sought innovative ways to support its strategy with technology. The original interview can be found at Mckinsey Quarterly website.

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Business technology: Is it your secret weapon or baggage?

Doing business in today’s rapid change and globalized environment, we no longer can just depend on ordinary business principles. We need to constantly innovate to change the way we do business or face rivals who do so to offer superior value to their customers. Technology is an enabler for business innovation, and it’s probably the most accessible strategy to innovate the way how your business works. It’s a common myth that only large corporations and businesses that sell technologies need to innovate. In fact, in today’s marketplace, whether you are selling printers or flowers, you need to leverage on technology for honing your competitive edge, even more so for small businesses. But the question is: What technology is applicable to you? Which one is the best? Will they create more work and headaches for me?

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Entrepreneurs: The Pillars of Malaysian Economy

Most people when they think of starting their own business, earning a lot of money is probably their primary goal. Soon, they will realize that life is more than just money. In fact, the desire of earning big money no longer seems like an effective motivation to push them through their entrepreneurship journey. We often heard a lot of rosy stories from the newspaper or other media that some school dropout youngsters earned their first million dollar after two years of doing some online businesses or other fancy ideas. To be blunt, I think all these are sensational news. Though it does happened in reality, but it probably requires lots of luck. Statistically speaking, the success rate of startups is one out of ten.

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Coconect’s Quest For Nurturing Thriving Customer Relationships

After months of hard work, Coconect.com was unveiled on 28 May 2011, launching their premier online services for helping their customers in building thriving customer relationships beyond the business transaction. Their vision was articulated clearly in their tagline, Putting the :) back in business. They had devised an innovative process to help their clients in nurturing sustainable customer relationship. Unlike those CRM software in the market, Coconect’s process was meticulously crafted to focus on the heart of customer relationship management, making sure that their services are smart yet simple, systemized yet flexible; and delivered with a lot of heart and fun!

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Building The Smarter Way

The construction industry has substantial socio-economic impact, both nationally and internationally. Yet, given the obvious importance of the industry, it is surprising that the general view of the industry is one that is resistant to change, inefficient and lagging behind most industries in terms of technology implementation. This is largely due to the nature of how the industry operates, and the relatively low awareness of technology capability among industry players. With globalization happening at such an immense pace, operational costs on the rise, and increasing demand for more quality and sophisticated buildings, we need better ways of doing business now. As already proven in other industries, technology can help small companies to act “big”, and help big companies to act “small”. Small construction firms can leverage on technologies to acquire some of the capabilities and market access of larger organizations, while large construction firms can use technologies to achieve some of the agility and responsiveness of small organizations.

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Plug-in Framework Made Easy

Due to the factor such as time, manpower and to meet the evolving requirement in software development, it is often not possible to include all the features users might need during the initial release of software. As an extensive software platform, it is imperative to provide a robust infrastructure where the services are always up-to-date and up-to-demand so that user requirements will be met as time goes. Software plug-in is a good mechanism to provide frequent update and encourage user contribution to improve the software. In order to ease the end-users of enhancing the software, a plug-in must be able to implement easily without extensive coding. The small plug-in file can then be downloaded by the users and ‘plug’ into the program to provide extended functionality to the software.

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Tips To Choose The Right Software Consultant

The importance of software and technology in the course of business operations can never be put aside today. Technologies can make tasks easier and done more efficiently if implemented properly. However, hiring a software consultant can be a daunting task for many small and medium business owners, especially if they are not very familiar with technology or for those who do not have technical background.

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How Geeks Screw Up Startup: Top 10 techie traits that kill your business

It has been exciting time for engineers and technologist, where we have been witnessing mushrooming numbers of young potential technology companies that are founded by engineers in these recent decades. Equipped with cutting edge technical know‐how, they are preparing to create the next big innovation with the dream of turning them into “Entrepreneur of the Year” or “Most Promising Start-Up of the Year” featured in BusinessWeek in the next 6 months. Little that they realize some personalities or “traits” that they possessed or are trained over the years as good engineers might put their business at stake.

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